Infamously, he broke his hand five games into the campaign, shutting down his hopes of returning to the Finals for instant vengeance. Months later, Steph started the 2019-20 season in the Under Armour Curry 7 - a low-top look built off the brand’s HOVR platform and MicroG foam. “Steph put it on the court and said, ‘If the 8 doesn’t have Flow in it, then we’re not doing an 8.’ He was so demanding.” “We were planning on starting Flow in running,” Segears said. So much so that he hit his design team and brand with an ultimatum. Over the course of that workout, Steph became infatuated with Flow. We saw it when he was testing it, and we said, ‘Hold on, we’ve got something here.'” Potato Head-ing uppers onto the Curry 8 Flow tooling, and the Curry 4 was the first one we tested. We had the Curry 8 tooling, but we didn’t have the upper at that time, so we were Mr.
“He was working out and was our first wear tester for Flow to see what benefits it had on the basketball court. “It was a happy accident that we came up with the Curry 4 FloTro,” Steve Segears, Global Merchandising/Senior Merchant for Curry Brand, told Boardroom. Because the 8 uppers were still stuck in development stages, the team at UA put together a makeshift sample by stitching the Flow sole to that of an old favorite. Thanks to favorable feedback and gut intuition, conversations crept up about Flow foam being featured in the upcoming Under Armour Curry 8 - a shoe set to release at retail roughly 18 months after that post-Finals workout. 1 guy in the experimental foam until you’re ready to do it,” Curry Brand GM Ryan Drew admitted to Boardroom. With Steph coming off a Finals loss and slipping sales traction in the market, both the baller and the brand took a risk and crossed their fingers. As they say, desperate times call for desperate measures. In a sense, it was meant to compete with Adidas Boost and Nike React in the transcendent running and training category.Ĭurry is both curious and a figurehead for Under Armour, making him the perfect candidate to beta test the technology for basketball, despite its original purpose. Intended for running, the futuristic foam created by Dow Chemical and Dupont had aspirations of shaving mile times on the track and moving units at the mall. That summer, while working out tirelessly and wear-testing upcoming products, the team at Under Armour presented Steph with their next innovation: Flow foam.
With the future uncertain and his back against the wall, Curry did what he always did. Rather, he’d lost his two top running mates to injury and trade winds. Losing to the Toronto Raptors in the 2019 NBA Finals, the Golden State golden boy lost more than just a chance to three-peat. (Photo by Santiago Mejia/San Francisco Chronicle via Getty Images) Stephen Curry exits following Game 6 of the 2019 NBA Finals. Closing out Oracle Arena, his home away from home and the place he became a superstar, the perfect going away party was unceremoniously spoiled by visitors from The North. Over the course of his NBA ascent, everything had seemingly gone to script until his fifth straight trip to the NBA Finals in 2019.
It’s Lonely in the Labĭating back to his days at Davidson, Curry’s journey is a screenplay that Walt Disney couldn’t write.įrom underrated and undersized to the people’s champ, Steph overcame the odds to change the game, inspire others, and make his family proud. It was that setback in 2019 that set the foundation for revising the future of Steph’s footwear. To think, it was only three years prior that he sat stunned in that same pose, shedding tears of anguish with his franchise’s future appearing bleak. As the baby-faced assassin put the Boston Celtics to sleep in Game 6 of The Finals, the man with the hot hand and cool shoes sat on the floor in disbelief, wiping tears of joy from his green eyes. Under Armour Curry 4 FloTro “Pink” Under Armour Curry 4 FloTro “Black”įamously, the Curry 4 FloTro became Steph’s sneaker of choice during the 2022 NBA Playoffs as the Warriors went 6-0 when he was wearing the aptly nicknamed “Lucky Lilac” motif. His jam-packed schedule also includes his Under Armour Curry 4 FloTro sneaker releasing at retail July 22 - in both black and pink colorways.
CURRY FLOW 8 TROPIC PINK FULL
The four-time champion has his hands full these days, hitting the links, building a brand, and hosting the ESPYs. Learn how Stephen Curry’s retro-inspired hybrid sneakers helped carry him to his fourth NBA championship and first Finals MVP honor.Īfter winning another ring in 2022, Stephen Curry is as in-demand as ever.
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